Friday, November 16, 2007

Part 6 - Join the community on the net

In the sixth installment of our ongoing series on how to increase traffic and sales to your website we are going to look into making you have a little bit of fun while promoting your website.

How can running your business be more fun? By contributing content back to the internet. My guess is that your passionate about your business, you want it to succeed. You love talking about it to almost anyone who will listen.

Take that passion, and pour it into the internet, there are a million ways to do so. We'll look at a few of them.

Message boards and discussion group forums - There are people just as passionate about your products or area of service. Seek out these groups on Yahoo groups, Google groups, or specific message boards all over the internet. Create an account, and start contributing, post a question your having a hard time answering yourself, or help someone else learn about something you know all too well. The key to it all is to mention your business, either in the signature part of your message, or as part of the actual answer.

Bry.Net Web Services' goal is to build your website, help you promote your website, and help with marketing your website to clients. With that in mind, we constantly are finding we can help fellow web designers learn more about Search Engine Optimization, or HTML. And we use these same forums to learn things ourselves.

Blogs and Video Blogs - There again are other people in your line of work, they probably have a blog. Find them, and leave them a comment, encourage them on a great job, or help them learn something they didn't know. Again the key is to leave your website link on the form, so they can come back and visit your blog or website as well.

The key to all of this contributing though is to be consistent. Again set aside 15-30 minutes once or twice a week, or less depending on your schedule, and find these places online, and check back, update a post, or add a new one. Slowly over time you'll build up a massive collection of links on the internet all pointing back to your domain. All while helping others learn more about your products and services, and they didn't even have to find your website directly.

We hope you've found this article useful, if you have any questions or suggestions, please let us know!

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Part 2 - Topical Web Sites

In this second part of our series on how to increase traffic and drive more business through your website we need to look at another important aspect of the Internet. Knowledge.

More and more people are turning to the Internet for knowledge, information is power. From simple things like what is your companies phone number or email address, to more detailed things like how to make a superb soufflé, or where can I buy a Venus fly trap.

In whatever your business, you know your customers best. Help them realize that your website is a wealth of knowledge, and they will keep coming back for more "free" information. This will lead to them trusting you more, showing that you know what they really need, and in turn they will not mind paying a few dollars more for your product versus someone else, or they will check out the product on your website first.

So gather up all the one off emails you've sent to customers over the years, create a Frequently Asked Questions page on your site. Provide full detailed articles in how to hang curtains, or the best way to irrigate their flower beds. Whatever your business is strive to become an expert in that area, and share that information with them.

As you can tell, that is exactly what we are trying to do here with this blog. Show you that Bry.Net Web Services is more than just a website design company. We are here to make sure your Internet venture is a success.

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