Friday, November 16, 2007

Know your customers

One of the most important aspects for all businesses is to know as much as you can about the people you are selling your products or services too. Big business has done this for years, they have shopper club cards, and online profiles for you to fill out, all helping them gauge how much they can charge for the new products that are coming out soon.

As a small business you need to connect and really KNOW what your customer is looking for from your business. Perfecting your online web presence through email and a great web design is key.

With a website you can target your customers better by knowing exactly how many times a product has been looked at, helping you know which are fading fads, and your new hot items. You can track customer satisfaction through online surveys. You can gather feedback and reviews on your products.

Email is the perfect tool for businesses to use to reach out to their customers. You ask for it when they are checking out. You then use it for sending them special offers, or a thank you for shopping with us note, or ask them for feedback. It is perfect in the sense that it wont cost nearly as much as a post card with printing and mailing costs, just to get tossed out with the other junk mail, it can be personalized to help ensure they respond, and it is not as bothersome as a phone call interrupting dinner or another important event. It quietly waits in their inbox until they are ready to take action.

All these great options can be a little overwhelming so if you are a business looking for help with your website take a minute, and contact Bry.Net Web Services.

We would be glad to discuss our inexpensive and reliable ways to help you reach out to your customers more.

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