Friday, November 16, 2007

Part 2 - Topical Web Sites

In this second part of our series on how to increase traffic and drive more business through your website we need to look at another important aspect of the Internet. Knowledge.

More and more people are turning to the Internet for knowledge, information is power. From simple things like what is your companies phone number or email address, to more detailed things like how to make a superb soufflé, or where can I buy a Venus fly trap.

In whatever your business, you know your customers best. Help them realize that your website is a wealth of knowledge, and they will keep coming back for more "free" information. This will lead to them trusting you more, showing that you know what they really need, and in turn they will not mind paying a few dollars more for your product versus someone else, or they will check out the product on your website first.

So gather up all the one off emails you've sent to customers over the years, create a Frequently Asked Questions page on your site. Provide full detailed articles in how to hang curtains, or the best way to irrigate their flower beds. Whatever your business is strive to become an expert in that area, and share that information with them.

As you can tell, that is exactly what we are trying to do here with this blog. Show you that Bry.Net Web Services is more than just a website design company. We are here to make sure your Internet venture is a success.

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